We are here to understand what is going on with boys and men in South Asia and what can we do to help.
Why we exist?
Boys and men across South Asia are not doing well — in school, at work, in their health, and in how they relate to others. But most conversations still focus on individuals. We are here for a different kind of question:
what if the real issue isn’t just how boys behave, but the systems they move through every day?
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We look at education, health, work, tech, and culture, and ask what would shift if those systems were actually built to support boys and men better. Because when we work with boys and men, we are also building a world that works better for everyone.
What We Do
Research
We explore where boys and men are struggling, what stories are missing, and what needs urgent attention.
Reform
We turn insight into action — identifying key pressure points and testing ideas that shift systems.
Rally
We bring people together to prioritise what matters - from institutions to communities to creative voices.
01
Future of Gig Work Systems:
Understanding how gig work is shaping a generation and align platforms, policy, and training so it becomes a dignified, future ready path.
02
Transitions, Fatherhood:
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Prototype wraparound supports that help men step into early fatherhood and make communities and workspaces father friendly.
03
Transitions, Boyhood to Manhood:
Collectively learn pathways boys take into adulthood and identify the strongest evidence based entry points that build agency and care.
04
Male Body and Self Care
​Bring fitness and grooming actors together to examine how they shape men today and steer how this culture evolves towards balanced well being​
05
Digital Spaces and Regional Manospheres:
Synthesize South Asia specific evidence on how local language digital spaces shape masculine norms, and set a grounded agenda for response.
Our Immediate Priorities
All contributing to our ambitious three-year strategy by March 2026.
