Curious about how boys grow up, men show up —
and how systems respond.
We build a clearer picture of how men's lives are unfolding in India — and work with institutions, markets, and media to act on that understanding. Because getting this right matters for everyone.
Building the shared intelligence
the field is missing.
The Centre for Men and Boys builds the shared intelligence needed to understand how men's lives are unfolding in India — and where systems need to respond differently.
At the core of this is sensemaking — bringing together lived realities, cultural signals, and institutional data to build a clearer, shared view.
Institutions are making decisions about men's lives without a shared understanding of how those lives are actually unfolding.
Three pathways to
systemic change.
A grounded, cross-system view
How men's lives are unfolding across contexts — from education and work to care, identity, and digital life.
Coordination across sectors
Bringing together markets, media, and governance around a shared understanding — so actors who rarely meet can move together.
Evidence that delivers results
Demonstrating that more responsible approaches to men and masculinity produce better outcomes for individuals, organisations, and systems.
Men are influenced across three
interconnected systems.
Each system shapes aspiration, identity, and behaviour in distinct ways — and rarely speaks to the others.
Education & Workforce
How boys move into work — and what work comes to demand over time. The lifespan problem no institution is currently tracking.
Explore this work →Men's Representation
How markets and media shape aspiration and identity at scale — and where they can shift toward more grounded representations.
Explore this work →Care & Community
How care, connection, and responsibility are lived and negotiated — in friendships, relationships, families, and communities.
Explore this work →